Snapchat is a new kid on the block as far as B2B marketing is concerned. As with any new trend, few marketers have jumped onto the Snapchat bandwagon, save for early adopters like the First American Merchant. And others are just outright reluctant to add this disappearing-video messaging mobile app to their repertoire. What could be the reason for this reluctance? Snapchat’s biggest majority of users – 71 percent to be precise, are aged south of 25. Not very many business execs are aged that young, and this is perhaps impacting on the decision by many B2B marketers to be […]

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